How To Message The Trump-Russia Scandal

Ken AshfordElection 2018, L'Affaire Russe, Trump & Administration, Women's IssuesLeave a Comment

Having written about The Navigator last month, I am glad to see that the second issue deals with how to talk about the Mueller scandal.

Some quick takeaways:

  • A majority of Americans — 59 percent — say that Robert Mueller’s investigation into Russia and the 2016 campaign has not yet uncovered evidence of any crimes, even though in reality, Mueller has already obtained five guilty pleas and 17 criminal indictments.
  • Centering the argument on Russia meddling is less effective than pointing out that there have been guilty please and criminal indictments, and then saying “What is Trump hiding? If he’s done nothing wrong, let the investigation finish”
  • Making EPA Director Scott Pruitt the poster boy for “the swamp” works
  • “Republicans are putting party over country” is the best messaging for Congress
  • Words to use to describe Trump:

Here is the full report:

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