The subject? Lookism.

4.2 million hits in two days.

But let's be fair.  A&F aren't complete douches:

Late on Wednesday, American retailer Abercrombie & Fitch announced it would sign a safety upgrade plan that has been signed by six major European retailers and one other American company, PVH, owner of Calvin Klein, Tommy Hilfiger, and Izod. The agreement, which is legally binding, includes independent factory inspections and requires companies to help underwrite building upgrades and repairs.

Many other American retailers have yet to sign on, including Walmart and Gap. Gap has voiced concerns that the plan could be used to sue it in American courts and Walmart objected to governance and dispute resolution mechanisms. Walmart announced on Wednesday that it would instead use its own voluntary plan that includes inspecting all of its Bangladesh facilities and providing fire safety training to workers. Gap also sent a letter to employees at its headquarters saying that it has hired a fire inspector to examine factories in Bangladesh and will commit $22 million in loans to factories to make upgrades.