“The GOP today is a tale of two parties. One of them, the gubernatorial wing, is growing and successful. The other, the federal wing, is increasingly marginalizing itself, and unless changes are made, it will be increasingly difficult for Republicans to win another presidential election in the near future.” – opening sentences of the report commissioned by RNC Chairman Reince Priebus to examine what went wrong in 2012.
The report (PDF) goes on to say that the GOP is seen as the party of “stuffy old men”. Other words used to describe the GOP include "scary," "narrow minded," and "out of touch".