Happening right now.

Four rushed to hospital after rig explosion.  Offshore from New Orleans, because those people haven't had to face any kind of disasters ever.

Apparently not deep water, so presumably it can be capped.

The owner of the platform is Black Elk Energy. On its website, the company stated that this month it was starting to drill the first of 23 new wells in the Gulf of Mexico.

UPDATE: Image on Twitter

UPDATE: Fire is now contained on the platform.  This doesn't appear to be another BP.

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