These two ads are trying to address the gender gap. They both are based on the premise that women vote for Obama because he is their boyfriend.
Isn't the premise of the ads a little demeaning to women? It's saying "You only like Obama because you of your feeeelings".
Here's a thought, Republicans: maybe women vote for Obama because of his policies.
Incidentally, apparently the RNC is having a hard time getting female actors who will do these ads. The woman appearing in the first ad above — she's an RNC staffer.