Oreos Threatened With Boycott

Ken AshfordSex/Morality/Family ValuesLeave a Comment

The ad campaign:

ht oreo pride mr 120626 wblog Oreo Pride: Rainbow Stuffed Cookie Sparks Boycott

Oreo posted the photoshopped picture of an Oreo cookie stuffed with rainbow-colored layers of frosting Monday evening with the caption “Proudly support love!”

Over the past 17 hours more than 157,000 people have “liked” the image, 40,000 people have shared it and 20,000 have commented on it.

But while many of the comments were supportive, some Facebook users pledged to boycott the cookie because of the post.

“I’ll never buy Oreo again,” one commenter wrote.

“Disgusted with oreos,” wrote another. “Being gay is an abmonitation in GOd’s eyes i wont be buying them anymore.”

Basil Maglaris, a spokeswoman for Oreo’s parent company Kraft Foods, said in a statement that the image was part of a “series of daily ads reflecting current events in a fun way using images of OREO cookies and milk.” Kraft is not planning to sell the rainbow-stuffed Oreo in stores, Maglaris said, as it was created solely for the advertising campaign in honor of Pride month.

But, go ahead with the boycott, wingnuts.  Seeing as how it worked so well against JC Penney:

The Christian family group called OneMillionMoms.com announced Thursday that it's backing off a nationwide boycott of J.C. Penney. The group — affiliated with the ultraconservative American Family Assn. — was upset that the retailer recently hired the openly gay talk show host as its new spokeswoman. OneMillionMoms.com argued that DeGeneres, as a gay woman, was a poor representative of family values. 

The campaign belly-flopped after numerous critics attacked the effort — not just the Gay & Lesbian Alliance Against Defamation advocacy group, but also some commentators often sympathetic to conservative causes, such as Fox News host Bill O'Reilly, who compared it to McCarthy-like blacklisting. J.C. Penney also issued a statement reaffirming its support for DeGeneres.


UPDATE:  I think the rightwingers are going to have to starve themselves.  I just learned there is already a boycott by NOM of General Mills.  If you add Kraft foods (makes of Oreos), your cupboards are going to be pretty bare.