You have to ask yourself: since Netflix streams primetime television shows direct to the consumer, why can't original series be distributed that way?

Seems Netflix had the same thought – Netflix To Enter Original Programming With Mega Deal For David Fincher-Kevin Spacey Series.

Video streaming juggernaut Netflix is becoming an original programming player. In what is probably the biggest gamble in its 14-year history, I hear Netflix has outbid several major cable networks, including HBO and AMC, for  Media Rights Capital's drama series House of Cards, executive produced and directed by David Fincher and exec produced by and starring Kevin Spacey.

Negotiations are still going on, but I hear Netflix landed the drama project by offering a staggering commitment of two seasons, or 26 episodes. Given that the price tag for a high-end drama is in the $4 million-$6 million an episode range and that a launch of a big original series commands tens of millions of dollars for promotion, the deal is believed to be worth more than $100 million and could change the way people consume TV shows.

If the Spacey show is a success, watch for this to happen more often.  Pretty soon, there won't be a prime time TV schedule.  Just release dates…..