Wal-Mart, Best Buy, CVS, Travelocity, Allergan (maker of Restasis), Ally Bank, Broadview Security, and Re-Bath have joined the ranks of ConAgra, GEICO, Lawyers.com, Men's Wearhouse, Procter & Gamble, Progressive Insurance, RadioShack, Roche, SC Johnson, Sanofi-Aventis, Sargento, and State Farm Insurance to refuse to advertise on Glenn Beck's Fox News show.
Some of these are heavy hitters. Fox will lose revenue if they can't get advertisers to buy top dollar for Beck's spot.
Will Fox cancel Beck? Probably not. Maybe move him to a less lucrative time slot. Maybe press him to tone it down.
But this is going to hurt.