Rebranding The GOP (“You Down With GOP? Yeah, You Know Me!”)

Ken AshfordRepublicansLeave a Comment

This should be amusing.

Washington Times:

Newly elected Republican National Committee Chairman Michael S. Steele plans an “off the hook” public relations offensive to attract younger voters, especially blacks and Hispanics, by applying the party's principles to “urban-suburban hip-hop settings.”

The RNC's first black chairman will “surprise everyone” when updating the party's image using the Internet and advertisements on radio, on television and in print, he told The Washington Times.

"Yo.  Get your GOP on, ai-ight?  I'm down with da tax cuts, and don't be steppin' with the estate-o-bizzle tax, dawg."

Seriously, I'm not sure what Steele has in mind, but I think it will be comedy gold.  Especially if it pans out like the GOP's embrace of Twitter…..and "the Google"…

UPDATE from Steve Benen:

Steele said the party needs "messengers" who can capture a "region" made up of "young, Hispanic, black, a cross section." He added, "We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings…. [W]e need to uptick our image with everyone, including one-armed midgets."

"One-armed midgets"?  Dude.

Steele went on to explain his public-relations vision, saying, "It will be avant garde, technically. It will come to table with things that will surprise everyone — off the hook."

Asked if he imagines a cutting-edge approach, Steele replied, "I don't do 'cutting-edge.' That's what Democrats are doing. We're going beyond cutting-edge."

Raise your hand if you think Michael Steele has the foggiest idea what he's talking about.

Bueller?  Bueller?