Steve Benen gets it right:

When these manufactured campaign controversies come up, there’s a fascinating dynamic in which the various actors play their roles. When it comes to the "lipstick" stupidity, for example, McCain’s job is to push the story, Obama’s job is to dismiss it, and the media’s job is pretend it’s worth talking about. All three know exactly how mind-numbingly foolish this is.

Seriously, we can’t be electing a president this way.  This is ridiculous.

Who do I blame?  The media, mostly.  They’re the gatekeepers of what we talk about (and not talk about).

And I worry about the millions of Americans who actually think this is relevant.  Makes me want to move to another country.