Brave New World

Ken AshfordEconomy & Jobs & DeficitLeave a Comment

B_mccoffee_flickrIn the news: McDonalds, competing more and more with Starbucks (rather than Burger King and Wendy’s), will start hiring baristas.

McLatte, anyone?

I’m no business major, but I think this makes sense.  I think the coffee craze is big, and — like the article says — Starbucks doesn’t play well in middle America.  Kansans feel stupid asking for "venti" coffees.  Hell, I even feel pretentious when asking for a "venti", and I’m pretentious to begin with!