Following on the heels of their "Evolution" public service ad, Dove presents "Onslaught".  Not as good as "Evolution", but it still gets the message across in a very interesting way.

More from T Rex at FDL:

I can’t imagine what it must be like to raise a daughter in this media climate. I just can’t.

I like J. K. Rowling’s take on it, by the way.

Waif-like models were condemned by JK Rowling yesterday as “empty-headed, self-obsessed, emaciated clones”.

The author of the Harry Potter novels said she did not want her daughters, Mackenzie, one, and Jessica, 12, to emulate women whose only function was to support the trade in “over-priced handbags and rat-sized dogs”.

Oh! Ouch!

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But back to Rowling:

She recounted a conversation with a young actor on the set of the latest Potter film, who was talking about a girl who was called “fat” by classmates, although she was anything but. The author added: “… is ‘fat’ really the worst thing a human being can be? Is ‘fat’ worse than ‘vindictive’, ‘jealous’, ’shallow’, ‘vain’, ‘boring’ or ‘cruel’.”

In other words, is being “fat” worse than being Ann Coulter?

Not to me; but then, you might retort, what do I know about the pressure to be skinny?

Or the pressure to write incredibly shitty books that no one actually reads, which will apparently not just give you the body of a stick insect, but makes you mean as hell. And kind of a psycho.

But that’s another story altogether. You were saying, Ms. Rowling?

“Maybe all this seems funny, or trivial, but it’s really not,” Miss Rowling wrote on her website, jkrowling.com.

“It’s about what girls want to be, what they’re told they should be, and how they feel about who they are.

“I’ve got two daughters who will have to make their way in this skinny-obsessed world, and it worries me, because I don’t want them to be empty-headed, self-obsessed, emaciated clones; I’d rather they were independent, interesting, idealistic, kind, opinionated, original, funny a thousand things, before ‘thin’.”

Yay!!