Trojan Pigs

Ken AshfordSex/Morality/Family ValuesLeave a Comment

18adcol600This woman makes a good point:

"We always find it funny that you can use sex to sell jewelry and cars, but you can’t use sex to sell condoms,” a spokeswoman for Ansell Healthcare, which makes LifeStyles condoms.

She’s talking about a new commercial for Trojan condoms, which Fox and CBS have refused to air.

In a commercial for Trojan condoms that has its premiere tonight, women in a bar are surrounded by anthropomorphized, cellphone-toting pigs. One shuffles to the men’s room, where, after procuring a condom from a vending machine, he is transformed into a head-turner in his 20s. When he returns to the bar, a fetching blond who had been indifferent now smiles at him invitingly.

Now, if this was a commercial for beer or woman’s makeup or cell phones or — well — just about anything, I doubt anyone would have done so much as raise an eyebrow.  But because it involves (oh my God!) condoms, and the apparent suggestion that these young people are going to have sex, then we have to call in the morality police.

Silly.  Very silly.

UPDATE:  I missed this:

In a written response to Trojan, though, Fox said that it had rejected the spot because, “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.”

If that’s so, can someone explain to me why Fox allows advertisements for Viagra?

Why is it okay to allow advertisements for something which enhances sex, but NOT for the prevention of pregnancy?

Anyway, maybe there is an EFFECTIVE condom ad that won’t upset Fox.  My proposal?  This one from France: