(1) "Devilish" Jeans A Hot Seller In Sweden
Cheap Monday jeans are a hot commodity among young Swedes thanks to their trendy tight fit and low price, even if a few buyers are turned off by the logo: a skull with a cross turned upside down on its forehead.
Logo designer Bjorn Atldax says he’s not just trying for an antiestablishment vibe.
"It is an active statement against Christianity," Atldax told The Associated Press. "I’m not a Satanist myself, but I have a great dislike for organized religion."
(2) In God We Dress
This frigid evening in mid-September, a store in Town Center called the Standard Style Boutique is supposed to secure citywide Cosmo-like credibility by nailing its first fashion show. Flumiani and his partners in the store have bet their fashion reputations on the idea that deep-pocketed nightlifers will finally grasp the allure of high-priced clothing. Flumiani wants to launch that revolution, but time is running out.
…In Kansas City, Flumiani has partnered with the Baldwins on a gamble that they could incite a similar reformation here. The team started with the Standard in Kansas. Next fall, they plan to launch their own Standard-affiliated label. Their vision is a brand made for celebrities and those who want to dress like them. Their dream is to convince change-resistant shoppers of the Midwest that their next must-have is a pair of $200 jeans from the Standard.
The catch is that they’ll promote the Standard with Christian values in an industry known for selling with skin. The models have realistic waistlines. They’re sober. And, with a standing-room-only crowd waiting inside Blonde, the novices are nervous. His new cropped pants resemble ravaged capris that might be good for river wading.
Pass the popcorn.