Netflix Is Fucking With Its Business Model Again

Not content to remain successful, Netflix has decided to split its DVD services from its streaming service:

The mail order plan will be renamed "Qwikster." In a few weeks, Netflix subscribers who want to get DVDs by mail will go to a separate website to access Qwikster. The streaming business will continue to be called Netflix.

Members who subscribe to both services will have two entries on their credit card statements. Instead of Netflix, the distinctive red envelopes will now say Qwikster.

It's a risky bet. The amount of streaming content the company offers is still far less than the number of DVDs in its catalog. And competition, from Hulu, Amazon, Coinstar's Redbox kiosks and other services, is growing. Netflix could even alienate customers further by asking them to now deal with two separate websites and accounts instead of just one.

I like (and use) just the streaming service, but I can see why those who use the DVD service as well are annoyed.

 

What do you think?