If you open up this month’s People magazine, you’ll find an ad for Welch’s grape juice. Within the ad, there is a strip. You are asked to peel it away and lick what’s underneath.
Like the scratch-n-sniffs in their heyday, you’re going to be seeing a lot of the peel-n-licks, thanks to new technology, according to this Wall Street Journal article.
So if you are in the airport and see someone licking a Computer Shopper magazine, he’s not weird. He’s just sampling.
NOTE: It doesn’t work with Internet ads. I tried.