If you open up this month’s People magazine, you’ll find an ad for Welch’s grape juice.  Within the ad, there is a strip.  You are asked to peel it away and lick what’s underneath.

Like the scratch-n-sniffs in their heyday, you’re going to be seeing a lot of the peel-n-licks, thanks to new technology, according to this Wall Street Journal article.

So if you are in the airport and see someone licking a Computer Shopper magazine, he’s not weird.  He’s just sampling.

NOTE:  It doesn’t work with Internet ads.  I tried.