On Tuesday, Twitter announced a massive change to the way its conversations will work, evaluating not just the content of individual tweets, but the way users behave more broadly on the service. Twitter will now use thousands of behavioral signals when filtering search, replies, and algorithmic recommendations. If it believes you are trying to game its system, or simply acting like a jerk, it will push your tweets lower down. It’s the biggest update so far in the company’s push to create healthier conversations, an initiative announced by its CEO Jack Dorsey in March.
Among the signals Twitter will use: whether you tweet at large numbers of accounts you don’t follow, how often you’re blocked by people you interact with, whether you created many accounts from a single IP address, and whether your account is closely related to others that have violated its terms of service.
“A lot of our past action has been content-based, and we have been shifting more and more toward conduct and behaviors on the system,” Dorsey said in a briefing at the company’s San Francisco headquarters on Monday.
That should help with the trolls a little.