A recording has surfaced of Trump pretending to be his own publicist in a 1991 call with a reporter. That’s something Trump did regularly back in the day, but of course he doesn’t want to admit it now, because “yes, I pretended to be my own publicist to fluff myself even more to the press than I’m comfortable doing under my own name, even though I’m a total narcissist” is not the most flattering thing to say about yourself, and again, narcissist.

Asked about that recording by the Today show Friday morning, Trump repeatedly denied having posed as publicist John Miller. That’s moderate chutzpah, considering we can all listen to the recording and hear for ourselves that it’s Trump talking, but here’s the real deal:

When was this, 25 years ago? Wow, you mean you’re going so low as to talk about something that took place 25 years ago about whether or not I made a phone call I guess you’d say under a presumed name … let’s get on to more current subjects.

Why are you asking me about stuff from 25 years ago, says the man who’s made clear that one of his major lines of attack against Hillary Clinton will be over stuff her husband did in the 1990s. Her husband was the one who cheated, but hey, she was, says Trump, a “nasty, mean enabler.” But while Clinton’s response to her husband’s actions is fair game as a campaign centerpiece, reporters asking Trump about his tawdry habit of pretending to be his own publicist is “so low.” Trump better get used to being asked about things from 25 years ago, though, because there is plenty in his record that’s worthy of scrutiny.

File under IOKIYAN (It’s okay if you’re a narcissist)