The Social Psychology of Facebook, or, Why Social Networking Makes You Feel Like Sh*t

Everybody is happier than you, you loser.  That's what a Stanford study, published in this month's Personality and Social Psychology Bulletin, reports.  

As most people (and certainly those like me with social psych degrees) know, people always tend to think that others are happier than they are.  "The grass is always greener…." and all that.  

But the Stanford study seems to indicate that Facebook only heightens that sense.  By showcasing the most witty, joyful, bullet-pointed versions of people's lives, and inviting constant comparisons, Facebook appears to exploit that part of human nature in which we tend to see ourselves as the losers.  So says the study.

Slate picks up the story:

The notion that feeling alone in your day-to-day suffering might increase that suffering certainly makes intuitive sense.

As does the idea that Facebook might aggravate this tendency. Facebook is, after all, characterized by the very public curation of one's assets in the form of friends, photos, biographical data, accomplishments, pithy observations, even the books we say we like. Look, we have baked beautiful cookies. We are playing with a new puppy. We are smiling in pictures (or, if we are moody, we are artfully moody.) Blandness will not do, and with some exceptions, sad stuff doesn't make the cut, either. The site's very design—the presence of a "Like" button, without a corresponding "Hate" button—reinforces a kind of upbeat spin doctoring. (No one will "Like" your update that the new puppy died, but they may "Like" your report that the little guy was brave up until the end.)

Any parent who has posted photos and videos of her child on Facebook is keenly aware of the resulting disconnect from reality, the way chronicling parenthood this way creates a story line of delightfully misspoken words, adorably worn hats, dancing, blown kisses. Tearful falls and tantrums are rarely recorded, nor are the stretches of pure, mind-blowing tedium. We protect ourselves, and our kids, this way; happiness is impersonal in a way that pain is not. But in the process, we wind up contributing to the illusion that kids are all joy, no effort.

Facebook is "like being in a play. You make a character," one teenager tells MIT professor Sherry Turkle in her new book on technology, Alone Together. Turkle writes about the exhaustion felt by teenagers as they constantly tweak their Facebook profiles for maximum cool. She calls this "presentation anxiety," and suggests that the site's element of constant performance makes people feel alienated from themselves. (The book's broader theory is that technology, despite its promises of social connectivity, actually makes us lonelier by preventing true intimacy.)

Facebook oneupsmanship may have particular implications for women. As Meghan O'Rourke has noted here in Slate, women's happiness has been at an all-time low in recent years. O'Rourke and two University of Pennsylvania economists who have studied the male-female happiness gap argue that women's collective discontent may be due to too much choice and second-guessing–unforeseen fallout, they speculate, of the way our roles have evolved over the last half-century. As the economists put it, "The increased opportunity to succeed in many dimensions may have led to an increased likelihood in believing that one's life is not measuring up."

If you're already inclined to compare your own decisions to those of other women and to find yours wanting, believing that others are happier with their choices than they actually are is likely to increase your own sense of inadequacy. And women may be particularly susceptible to the Facebook illusion. For one thing, the site is inhabited by more women than men, and women users tend to be more active on the site, as Forbes has reported. According to a recent study out of the University of Texas at Austin, while men are more likely to use the site to share items related to the news or current events, women tend to use it to engage in personal communication (posting photos, sharing content "related to friends and family"). This may make it especially hard for women to avoid comparisons that make them miserable. (Last fall, for example, the Washington Post ran a piece about the difficulties of infertile women in shielding themselves from the Facebook crowings of pregnant friends.)

Read the whole thing.

What do you think?