Even if you disagree with the message, I hope you can agree that Moveon.org’s new ad is unique and captivating. It’s powerful in its simplicity. It doesn’t manipulate with music. It doesn’t have commentary and voice-overs. It doesn’t pay actors to pretend to be something they’re not, with scripted words. It doesn’t twist words, or selectively edit. Just 30 seconds of Rumsfeld speaking on "Meet the Press". Well done.